Apex:
The top or highest part of something; an action, characteristic, feature, etc, in which a person excels

Humility:
Lack of ego; focused on taking care of others and celebrating their success

Confidence:
A feeling of self-assurance arising from one's appreciation of one's own abilities or qualities.

Grit:
Firmness of character

Servant - Leadership:
Intentional action that seeks the best for others

Mental Toughness:
Set of positive attributes that helps a person persevere through difficult circumstances

Competitiveness:
Having a strong desire to compete or to succeed

Loyalty:
A strong feeling of support or allegiance.

Resiliency:
The ability to overcome any circumstance regardless of the situation

Character:
Combination of traits and qualities distinguishing the individual

Respect:
It is Earned, Not Given - We treat everyone we come in contact with the same regardless of their circumstances or beliefs

Accountability: 
Willingness to accept responsibility

Work Ethic:
Belief in the importance of work and it's inherent ability to strengthen character